campaign for good

class: typography 3
date: fall 2021

campaign for good challenges students to create a multi-channel ad campaign for the chosen organization that conveys a compelling message through type and image. I chose the trevor project and created a campaign targeted at parents of lgbtq youth to emphasize the importance of supporting their children, as well as encourage people to educate themselves and donate to the trevor project.

awards: student best in show addy
gold addy for student integrated advertising campaign